Top 10 WhatsApp Marketing Tools + My Toolkit

There are so many WhatsApp Marketing service providers in the market.

Are you confused about which one is right for your business needs and pocket-friendly too?

To solve this problem, I conducted intensive research and prepared a list of the best WhatsApp marketing tools.

And I will show the tools I use to execute WhatsApp marketing campaigns for my clients.

Let’s get started!

List of the Best WhatsApp Marketing Tools

1) is suitable for small businesses starting with WhatsApp Marketing. Interakt is an easy-to-use and feature-rich WhatsApp marketing software. affordable WhatsApp marketing tool for small businesses

Interakt offers WhatsApp CRM, WhatsApp Commerce, WhatsApp automation, WhatsApp notification and widgets.

Interakt Pricing (For Indian users)

They have three plans right now:

1. Starter Plan – ₹999 + Taxes/month. Business-initiated conversation fee is ₹0.56, and user-initiated ₹0.34. And you’ll get 1000 free conversations every month.

In this plan, you get the following things:

  • Unlimited team members
  • Free WhatsApp API approval and setup
  • Chat automation (OOO, Welcome Message)
  • Bulk WhatsApp notifications and campaign analytics
  • WhatsApp Shared Team Inbox with quick replies, agent assignment, labels and more
  • Developer APIs access to Track APIs
  • Track users for Order related, At risk, Lost events
  • Up to 1 app integration
  • Rate Limit – 100 API calls/min
  • Unlimited Live Chat conversations
  • 48 hours SLA for Support

2. Growth Plan – ₹2499 + Taxes per month. In this plan, business-initiated conversation fee is ₹0.54 and the user-initiated ₹0.33.

Key features of the Growth plan:

  • Advanced Campaign Filters
  • Conversation Analytics
  • Additional Chat automation (Delayed Message, Custom auto-replies)
  • Roles & Permissions
  • 24 hours SLA for Support
  • Up to 3 app integrations
  • Additional user segments: Repeat, Recovered
  • Developer APIs access to Template/Message send API, Message Status Webhooks
  • Rate Limit – 300 API calls/min

3. Advanced Plan – ₹3499 + taxes per month. In this plan, business-initiated conversation fee is ₹0.53 and user-initiated ₹0.32, which is not a big deal.

Key features you get with the Advanced plan:

  • Unlimited external apps integration allowed
  • Additional User Segments – Loyal, High spenders
  • Developer APIs access to Sessions message, Incoming messages
  • Rate Limit – 600 API calls/min
  • Agent Statistics

Depending on your needs, you can choose the right plan. You can see country-wise pricing on Interakt.Shop website.


If you’re an e-commerce business owner or lead generation expert, is for you. WhatsApp marketing tool for eCommerce

BotBaba offers drag and drop chatbot builder, which supports 100+ languages, conditional logic, native eCommerce and payment gateway integration such as PayPal and Stripe.

You can create web chatbots with too. Let’s talk about BotBaba pricing. Pricing offers three plans:

1. Personal – $49 per month + you can create one WhatsApp chatbot. You pay BotBaba monthly fee + Facebook conversation fee.

In this plan, you get:

  • Session Broadcast
  • Visual Bot Builder
  • Scheduler
  • Multi-Lingual
  • Email Integration
  • External HTTP Requests
  • Triggers & Actions
  • Google Sheets Integration
  • Zapier Integration (beta)
  • Zoho Integration
  • Shopify Integration
  • 20+ E-Commerce Features
  • Payment Gateway Integration

2. Business – $249/month + 5 WhatsApp Chatbots. In this plan, you get almost similar things in the Personal plan, but you get extra chatbots and fast support.

3. Agency – $525 per month, and you can create up to 10 WhatsApp chatbots.

In this plan, you get Personal features + the following features:

  • Agency Features
  • Branding Removal
  • Sub Accounts
  • Transfer Bots between accounts

If you’re a beginner, you can start with a Personal plan, and as you grow, you can upgrade the plan. is suitable for eCommerce businesses.

3) is an omnichannel messaging platform. You can build chatbots on different messaging platforms such as WhatsApp, Facebook Messenger, Telegram, Line and more. WhatsApp marketing tool

You can create different workflows depending on your needs. is good for businesses that want to manage marketing and support from a single platform. Pricing

They have three plans right now:

1. Team – 99$ per month, and you can send up to 25000 messages in a month.

  • 10 Users Included (Seats)
  • 1,000 Monthly Active Contacts
  • All Core Features

2. Business plan – It costs $299/month. You can send up to 200,000 messages in a month.

Plus, you get the following features:

  • 25 Users Included (Seats)
  • 3,000 Monthly Active Contacts
  • All Core Features
  • Advanced Reporting
  • Google Sheets Step
  • HTTP Request
  • Step Custom Channel

3. Enterprise is the custom plan.

In the Enterprise plan, you get everything in Business, plus:

  • Customized Limits 30 Days
  • Onboarding Program
  • Dedicated Success Manager
  • Data Export
  • White-label (Add-on) is good for medium and large businesses with the budget to spend on WhatsApp marketing and scale their business.


AiSensy is a WhatsApp CRM that allows you to segment, broadcast and track user engagement. WhatsApp marketing tool

You can connect AiSensy with third-party chatbot builders. You can use AiSensy to provide customer service.

You can integrate AiSensy with tools like Zapier, Pabbly, Zoho, Shopify and more.

AiSensy Pricing

They charge you based on contacts. For example, if you have 2000 monthly active users, AiSensy will charge you ₹999/month.

AiSensy has the highest plan of 20000 monthly active users, which costs ₹10,000/month.

  • Plus, WhatsApp conversation fee.
  • ₹750 per 1000 Additional Monthly Active Users

All the plans come with a 14-day trial, so you can test the tool before investing.


Vepaar is another WhatsApp CRM for small businesses. affordable WhatsApp marketing software

You can use Vepaar to reach people on WhatsApp or provide support on WhatsApp with the Ticket & Activity Management feature. You can create your e-commerce store too.

Vepaar Pricing

Vepaar has four plans, including a free plan.

1. Free plan – It’s good to try out the software. You get some basic functions to test it.

2. Basic – $50 per year. You get a limited amount of messages and features. It’s good for mobile users.

3. Pro – $150 per year. In this plan, you get 100 replies per day. And you get Vepaar API, email reports, and Zapier integration, and you’ll be able to remove Vepaar branding and Advance Shipping Configuration.

4. Premium – $300 per year. In this plan, you get everything unlimited and all the functions that Vepaar has. You’ll get personalized onboarding with Vepaar’s premium plan.

Vepaar is an affordable tool for small business owners and those who are just starting.

5) Com.Bot (Formerly Wa.Team)

Com.Bot (Formerly Wa.Team) allows you to build chatbots and WhatsApp automation. ( WhatsApp marketing software

You can create team inboxes to manage customer messages from one platform.

7000+ businesses use Com.Bot around the world. You get a WhatsApp CRM as well.

Wa.Team Pricing

Com.Bot (Formerly has three plans:

1. Pay as you go – In this plan, you’ll need to pay ₹0.15/conversation, and you can host up to 1000 contacts. Bot automation, bot builder, and integrations are included.

2. Business – ₹5,999 per year you’ll have to spend, and you can host unlimited contacts. You can add up to 5 team members.

3. Corporate – This plan will cost you ₹29,999 per year. You can add up to 10 team members, and they will help you in creating basic automation, bots, and integrations. Support time is 2 hours via call / WhatsApp chat.

Reset everything is the same as the Business plan & Pay As You Go plan.


Msg91 is a popular software for SMS and email marketing. Now, Msg91 offers WhatsApp API. Once you have the WhatsApp API, you can connect with third-party tools and build custom apps for your businesses.

Msg91 WhatsApp Pricing. WhatsApp Marketing API

Msg91 Pricing

Msg 91 will give you an official WhatsApp API, and they charge you a one-time setup fee of $38, and for 1k sessions, you don’t have to pay anything.

For 10K sessions, you’ll pay ₹500/month. And they have a custom plan too.

You get the following features with Msg91:

MSG91 WhatsApp API for integration with CRM, Team Inbox, Help Desk, etc.

  • Smart messaging through the MSG91 Campaign
  • Report analysis
  • WhatsApp message broadcasting through MSG91 Spreadsheet Plugin
  • WhatsApp Chatbot (coming soon)
  • Easy Integration through webhook
  • Apply for templates directly from the MSG91 portal (coming soon)

8) SendApp.LIVE

SendApp offers different solutions, such as WhatsApp API Cloud, WhatsApp API Desktop, and SMS.

SendApp.LIVE pricing. Bulk WhatsApp marketing tool

This is a simple tool for beginners who want to get started with WhatsApp marketing.

However, SendApp uses an unofficial API to send WhatsApp messages. So be careful when sending bulk messages through SendApp.

SendApp Pricing

SendApp offers four plans:

1. Free – You can send up to 20 messages, and you’ll get 1 WhatsApp account + all the features. Of course, this plan is good for testing the software.

2. Professional – It costs $19/month. You get 1 WhatsApp account and can send up to 10,000 messages per month.

Plus, you get the following features:

  • Import Contacts
  • Sending Report
  • Messages in bulk
  • Chatbots Messages List/Button
  • Export attendees
  • Schedule Sendings
  • Image Editor
  • Whatsapp API
  • WordPress Plugin
  • Prestashop Plugin
  • Shopify Plugin
  • Platform Integration
  • Customer Support

You get the above features with all the SendApp plans.

3. Business – It costs $49/month, and you get 5 WhatsApp accounts. You can send up to 50,000 messages per month.

4. Premium – It costs $99/month, and you can send up to 100,000 messages per month, and you get 10 WhatsApp accounts.


DelightChat offers omnichannel customer support + WhatsApp marketing tool. You can connect your social media channels with DelightChat and manage and reply to users’ questions from one place. WhatsApp marketing software

You can send promotional messages through WhatsApp’s official API.

DelightChat Pricing

DelightChat offers three plans:

1. Startup – This plan costs $49/month + WhatsApp Conversation Charges. You can manage 1000 support tickets per month and 5000 contacts/month for marketing messages.

$10 extra per 1000 contacts if you surpass the limits of your plan.

2. Scale – This plan costs $99/month – WhatsApp conversation fee. You get higher limits, such as managing up to 2000 tickets per month and 10000 marketing contacts per month.

Plus, you get additional features such as Team members and support channels.

3. Growth – This plan comes at $299/month + WhatsApp charges additional. You can manage up to 6000 tickets and 30,000 marketing contacts. Plus, you get all the features that DelightChat has.

For example, you get a dedicated account manager, 1:1 personalized onboarding call, and unlimited Shopify stores.


WebEngage is an established company that provides different services such as WhatsApp marketing, email marketing, SMS marketing, Web Push notification and media retargeting service. WhatsApp marketing tool

WebEngage Pricing

WebEngage offers four plans:

1. Solo – For businesses with up to 10k Monthly Active Users (MAU).

2. Brand – For businesses with up to 50k Monthly Active Users (MAU)

3. Choir – For businesses with up to 100k Monthly Active Users (MAU)

4. Orchestra – For businesses with more than 100k Monthly Active Users (MAU)

They have not disclosed the pricing on their website. You need to fill up a form to get the pricing details.

They offer customized plans. When signing up, they will ask you for basic details like name, email, phone number, company name, job title, country, and monthly active users.

Then the WebEngage team will contact you!

11) (Bonus)

wati io WhatsApp marketing tool is another WhatsApp marketing tool that offers shared team inbox, Bulk broadcast, custom notifications and chatbots.

Plus, you can integrate with Zoho, WooCommerce, HubSpot, Shopify, Zapier, Chrome and Google sheets. is a simple and easy-to-use WhatsApp marketing tool that’s affordable and provides you with everything that needs to execute WhatsApp campaigns. 3500+ businesses use Pricing has two plans:

1. Standard – This plan costs ₹2,900 per month. You get the following functionalities:

  • Basic chatbot (static) Builder
  • Multi-Agent support dashboard & analytics
  • WhatsApp broadcast & message scheduler
  • Free 1,000 conversations per month
  • Free login for 5 agents (extra agent- ₹2250 ₹1500/month)
  • Integrations – Zoho, HubSpot, Zapier, WooCommerce, Shopify, APIs & up to 2 webhooks

2. Professional – This plan costs ₹5,800 per month.

  • Advanced chatbot (dynamic) builder
  • Google Sheets integration for chat automation
  • Multi-Agent support dashboard & analytics
  • WhatsApp broadcast & message scheduler
  • Free 1,000 conversations per month
  • Free login for 5 agents (extra agent- ₹2250 ₹1500/month)
  • Integrations – Zoho, HubSpot, Zapier, Woocommerce, Shopify, APIs & up to 10 webhooks

You get the following features in all the plans of Wati.IO:

1. Shared Team Inbox

2. Contact Management

3. Broadcast Management

4. Template Submission

5. Chatbot Builder

6. API & Webhooks

7. Integrations with third-party applications

My Toolkit to Execute WhatsApp Campaigns?

I have shared the top WhatsApp Marketing tools. So what am I using?

See, I have tried most of the tools, and then, based on my use case, I went with the following combination.

I use 360 Dialog + Chatrace.

1. 360 Dialog provides me with an official WhatsApp API.

2. Chatrace allows me to build WhatsApp chatbots and broadcast and manage messages.

I can build advanced WhatsApp chatbots using Chatrace.

The good thing about Chatrace is I can connect Chatrace with major social media channels such as Instagram, Facebook, Telegram and more.

And I can build chatbots for these platforms as well. Therefore I use Chatrace.

WhatsApp Marketing Tools FAQs

What is the best time for WhatsApp marketing?

You have to send messages at different times and see when you get the highest open rates. Then send messages at that time. So, for example, in my client’s case, our audience is active at night because they’re working professionals.

So we send messages at night around 8:00 PM – 11:00 PM.

Is WhatsApp a good marketing tool?

It depends. If your targeted audience uses WhatsApp, then WhatsApp can be a great marketing channel for you if you know how to use it well.

You can’t send a bunch of spam messages on WhatsApp and expect sales. You must have a solid marketing plan to execute WhatsApp campaigns.

How powerful is WhatsApp marketing?

Let me give you an example of Email marketing. I get around 10-15% open rates. On the other hand, I get around 70% – 90% open rates with WhatsApp.

Isn’t it cool? The more people see your messages; they are likely to take action and end up becoming your customer. 🙂

How can I send a message to 10000 contacts on WhatsApp?

Get an official WhatsApp API and send a broadcast message. I use 360 Dialog to access the official WhatsApp API + Chatrace to build WhatsApp chatbots and broadcast WhatsApp messages.

What is the 24-hour rule for WhatsApp?

WhatsApp uses a conversation pricing model. In which you have to pay per conversation. If a business/user sends a message, then within 24 hours, you can have unlimited chats with that contact.

You don’t have to pay for that. And as soon as the 24-hour window completes. Then you have to pay to initiate a conversation.

There are two types of messages:

1. Business-initiated messages

2. User-initiated messages

Both messages pricing is different based on your country. In India, for Business-initiated, you’ll pay ₹0.4843, and for user-initiated messages ₹0.2906.

Is WhatsApp a direct marketing channel?

YES, WhatsApp is a direct marketing channel because it creates a personal relationship between users & companies.

How can I grow my WhatsApp sales?

You need to know your target audience’s pain points and craft a short, to-the-point message with a strong call to action. Remember to send follow-up messages. Not everyone buys in the first message.

Which company uses WhatsApp Business

From small startups to big corporations such as Flipkart, Reliance, and Kotak Bank use WhatsApp Business.

Summary: Which is the BEST WhatsApp Marketing Tool?

In this article, I shared the TOP 11 BEST WhatsApp marketing software. Depending on your needs, you can select any WhatsApp marketing software.

I have also shared my toolkit to build WhatsApp campaigns.

You can try out different platforms and choose the BEST tools for your requirements.

If you want my help creating WhatsApp campaigns, email me at

Thanks for reading!

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