I used to believe through automated webinars, you can’t generate sales…
But when I tried an automated webinar funnel, sales were happening on autopilot mode.
It amazed me. In this comprehensive guide, I will share my best practices to leverage an automated webinar funnel to drive sales.
You’ll learn the exact strategies that I used to generate sales through this powerful system. Let’s get started…
An automated webinar funnel is a system that uses pre-recorded webinars and automated email follow-ups to generate sales.
To run an automated webinar funnel, you must set up registration pages, host engaging pre-recorded webinars, and automate email sequences before and after the webinar to maximize conversions.
This sounds like a lot of work, but once you have done it. It will run automatically 24×7, 365 days… You’ll generate passive income.
The goal is to get visitors to opt-in to watch the pre-recorded webinar.
As they go through the webinar experience, you educate them on your offer and make a compelling pitch to convert them into buyers.
It’s an excellent way to sell high-ticket offers, info products, online courses and more. When set up correctly, this system can generate sales on autopilot.
I am living proof that this system works, and thousands of businesses are already using this feature.
When you focus on these key elements in your webinar funnel, your funnels will work.
The lifeblood of any funnel is targeted traffic. You need visitors at the top of your funnel to convert them further down. Focus on driving highly targeted, interested visitors to your webinar registration page.
Leverage your email list, run ads, optimize for SEO, and promote on social media – anything to get your ideal audience to sign up for the webinar.
I always A/B test my registration pages extensively to maximize sign-up rates. My opt-in page converts at 40-50% currently.
Just look at my recent opt-in conversion rates; if I did not have A/B tested opt-in pages, I would be losing 10-11 % conversion rates.
Always A/B test your pages. Especially those pages that generate leads and sales.
You need to create webinar content that grabs attention and holds viewers till the end.
- Understand your audience’s pains and needs.
- Share personal stories and case studies.
- Educate them with facts and figures.
- Aim for 60-90 minutes in length, with 25-30 minutes dedicated to pitching your offer.
- Use live webinar recordings or create optimized pre-recorded webinars.
The goal is high engagement and value.
If I give you my example, check out the screenshot below to see the average webinar duration.
This particular webinar converts well because it holds users’ attention. The average view duration is high as well.
Follow-ups before and after the webinar are crucial for sales.
As the saying goes – the money is in the follow-ups!
Set up pre-webinar emails with reminders and reasons to attend.
Post-webinar, send follow-ups to those who registered but didn’t show up.
Share webinar replays and make offers. This nurtures leads and boosts conversions.
Look at the follow-up emails I have set up for my webinar. You need to do the same. Pre follow-up emails are super important…
This is WebinarKit’s in-built email follow-up system. You can use your autoresponder like ActiveCampaign, ConvertKit, and more…
A dedicated automated webinar software ties this all together seamlessly. It lets you easily host pre-recorded webinars, schedule upcoming webinars and set up automated email follow-up funnels.
I use WebinarKit, which is simple yet powerful. With this tool, you can run an automated webinar in 10-15 minutes.
Continuously optimize each element of your funnel. Trim any fluff from your webinar content. Test email copy and sequences. Experiment with different lead magnets and offers.
Optimization never stops, and it’s key to maximizing the sales potential of your automated webinar funnel.
Generate sales 24/7 – With pre-recorded webinars, your funnel works around the clock with minimal effort.
Scalability – You can run webinars for thousands of viewers without capacity restraints.
Higher engagement – People opting in are motivated to watch, boosting webinar completion rates.
Consistent messaging – Unlike live webinars, the same webinar is shown to all viewers.
Maximizes follow-ups – Automated email sequences keep nurturing leads.
Build authority – Webinars boost your expertise and build trust.
Gain leads – You capture leads through registration even if they don’t attend.
Test and optimize – Tweak your webinar content and funnel for better conversions.
To set up and run your automated webinars, I highly recommend WebinarKit; it works fine and is super easy to use.
There are a lot of complex and expensive automated webinar software.
Your webinar presentation is the centerpiece of the funnel, so you need to get it right. Follow these tips:
- Clearly define your audience and goals upfront. Who are you speaking to, and what do you want them to do?
- Structure your content logically into an intro, body, and conclusion.
- Balance education with promotion. Don’t make it a pure sales pitch.
- Share stories and case studies to build a personal connection.
- Use visuals like slides, graphics, and videos to engage viewers.
- Involve viewers by asking questions and running polls.
- Recap key points and end with a clear call to action.
- Time it between 60-90 minutes total. Shorter webinars see higher completion rates.
- Place promotional content and pitches in the last 25-30 minutes when interest is highest.
Once you’ve created your webinar, look for ways to optimize it, like trimming sections with lower engagement and emphasizing parts that resonate best with your audience.
The 4 foundations are:
- lead generation,
- an engaging pre-recorded webinar,
- email follow-up sequences,
- and a webinar automation platform.
20-40% is the average show-up rate. This means if 100 people register for the webinar, you can expect 20-40 users to show up for the webinar.
Yes, webinars are fantastic for sales! They allow you to demonstrate value, establish authority, overcome objections, and make persuasive offers through video, slides, and live engagement tools.
Some top options are WebinarJam, EverWebinar, Demio, LiveStorm, and WebinarKit. Choose one that best fits your budget, ease of use, features and more.
Use social media, email marketing, guest posting, PPC ads, organic SEO, and more. Test different approaches to see what delivers the most qualified signups.
60-90 minutes is ideal. Short enough to maintain engagement but long enough to educate, build authority, and make your pitch.
Automated webinar funnels are a proven way to sell high-value offers and generate leads on autopilot.
You can build a highly effective sales system by following the blueprint above and diligently testing and optimizing each component.
Webinars establish you as an authority, allow you to demonstrate value, and enable personalized storytelling and persuasion at scale.
If designed well, an automated webinar funnel will transform your business and take it to the next level.