Today, it’s entirely different.
It doesn’t work in SILOs.
Businesses cannot survive with SEO or Adwords or Facebook Ads or Social Media or Email Marketing….
They need…Blogging and content marketing to rank for the long tail keywords
Adwords to grab the keywords with intent and identify the keywords content match
Social Media to connect with their customers and audience
Facebook Ads to expand their message and audience reach
Email Marketing to build a relationship with their audience and nurture the leadsBecause they cannot just focus on one channel and hope for the best
They need to focus on the right marketing mix that can deliver traffic, conversions, and profit.
And they are in dire need of the digital marketers who can do it….
Moreover, those days are gone…
When it was enough to learn a few tactics to master something and survive
Whether it is SEO or Paid Ads or Social Media
It has all changed…
Now to be a decent SEO expert
Knowing default on-page and off-page optimization alone is not enough…
You need more than that.
You need to knowHow to use blogging to capture the long tail traffic [believe me...long tail is the future, and you wouldn’t want to miss it]
How to leverage social media to grow the reputation and build trust so that you can convert organic traffic better [better the reputation..better rankings and better conversions]
How to use content marketing to become an authority, stay top on the mind of the audience, and gain more backlinks [without quality content, you won’t get quality backlinks]
How to apply UX best practices to increase the conversions [if your website is not mobile ready, your SEO rankings will take a hit]
And so on…>